It all started with 120 m² of Tulips
and grew to 600,000 m² of Fleurs du Liban

Our story started with a dream.

It was 1992, my dear country was recovering from a long war, and like many other young Lebanese, I thought I could contribute to its recovery.

At the time, nearly all cut flowers in Lebanon were imported. As an agricultural engineer, I believed this situation can change and we can export flowers instead of importing them.

The dream began. The dream that Lebanon will start producing its own flowers and that all flowers sold across Lebanon will be locally grown.

That first winter, my team and I planted a small area, 120m² of tulips, a flower I personally love. They were the first commercially grown tulips in Lebanon after the war.

Many more varieties were needed to meet the market’s demand. After selling my first crop, I was encouraged to take larger steps and grow more tulips and other varieties of flowers. That marked the start of Fleurs du Liban’s journey.

With professionalism and a lot of faith, we tried, learned from our mistakes, expanded and finally succeeded while enjoying the journey.

Today, we grow over 200 varieties of cut flowers in 5 different Lebanese villages.”

~ Rania Younes , Owner.

How we did it

INNOVATION

ANY NEW VARIETIES THIS SEASON?
How many times have we heard this question?! Flower trends change constantly, Bohemian, Minimalistic, Vintage, Fragrant, Wild, Romantic, Dried… you name it.

Choosing next season’s assortment is a fun activity we look forward to. Sourcing the varieties, testing them in our fields, getting the consumer’s feedback and finally planting them on a large scale. It takes time but it’s worth it!

We have always been trendsetters in the Lebanese flower market and we do our best we can to remain this way.

~ Rania Younes , Owner

HARMONY

WORK WITH NATURE NOT AGAINST IT
For years, farmers thought that they should control nature while growing their crops. They won many battles but lost the war:

Monoculture, intensive use of fertilizers and pesticides impoverished the soils, killed beneficial insects and created new problems.

Today, the model has changed. And preserving the ecological health of our land, became a necessity.

Rotating cultures, composting, intercropping, biological pest control , growing seasonal and adapted varieties are our current practices preserving a rich and viable growing environment.

COMMITMENT

Our blessed land, was the cradle of agriculture 10,000 years ago. It was the pillar of our economy for centuries and centuries.

Today, it’s endangered.

Our farm is here to testify that Agriculture is still a treasure we should cherish and protect.

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Welcome to Roisin, a place where all flower shops take on a whole new dimension of beautiful.

gflorist, Suzane Muray

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